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It's a weird game and a new IP to the US. It's not going to be a multi-million seller, and it's not going to sell big at the beginning. The game is going to need a lot of word of mouth. There has been a decent amount of advertising, and the game is quirky enough that it should develop some buzz. It should sell somewhere between .5 and 1 million between the US and Europe. Whether that is a success or failure is up to you.