The Xbox brand has grown ALOT this gen, and Nintendo has once again regained the crown it has always desserved. Sony won last gen because tey had a console that was casual and, relatively, cheap. They are selling tis gen for two things: One, brand (old PS2 owners) and two, Blu-Ray, nothing more. Without the two, I believe they wouldn't be near the sales they currently have.
As for the Xbox, they need to fix just three things, and three things they need to work on their next generation of console making (its foolish to think that they won't make another console next gen), those things are:
1 - Expand the market to Japan! They are missing potential sales there. Seriously, ery high sales are missed in Japan because of the lack of game support given there.
2 - Hardware issues! MS needs to stop and test... and I mean REALLY test out their consoles before they leave the factory. While the Wii and PS3 had a under 1% failure rate, the X360 has what, 38%? (I dont know the number really, just THINK its 38).
3 - Focus on hardcore gaming! The 360 is a HARDCORE console, they don't need to be focusing on defeating the Wii or any othe more casual console. What defines the Xbox is its gaming line-up and online. MS needs to focus on the hardcore audience, that is where their money is at. They are on the right track, but need to focus more on what they do best. Hardcore gaming.
