"I think the 360 has already achieved pretty much what it set out to do"
Let's be frank about this. The 360 was designed by Microsoft not as some sony-market-taking-machine, but as a console in it's own right, a product that Microsoft hoped could possibly reach PS2 levels of success.
Microsoft want to dominate the home console market. They want to reap the rewards by being the top-dog in the industry, just like any other business.
Their strategy was to beat Sony to the market by entering early, gain 3rd party support fast, use extensive advertising, and hopefully come out on top.
Have they achieved their overall goal? Absolutely not.
They have however increased support for their platform, made some great gains, and they'll definetly be in a stronger position entering the market for the next generation.
