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I 100% agree with the brand loyalty statement. It appears that a very small % of those 120m PS2 owner MUST have the PS3.



End of 2009 Predictions (Set, January 1st 2009)

Wii- 72 million   3rd Year Peak, better slate of releases

360- 37 million   Should trend down slightly after 3rd year peak

PS3- 29 million  Sales should pick up next year, 3rd year peak and price cut