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the only way for the Wii U to reach 20M is by at least one of these things happening:

-massive price cut, putting the console at sub 200€/$
-hackers crack it
-huge marketing push with a proper Zelda (like the HD demo they had) + a new approach to mature their new titles (maybe get some voice actors, a real story supporting the games... basically Nintendo's own The Last of Us type of games)