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"Wii" was already a shitty name and it sold a lot. I don't think IPod was a fantastic name either and it sold so much. No one made a confusion like "ipod, ipad, is it the same ? I can't buy it because I'm not so sure". Name doesn't matter, what matter is having a product that is clear, supported, appealing, at a correct pricing, new, has buzz, and/or is supported by excellent ads...