Kaz Hirai: 'PS4 hardware is already profitable'

[darkshadow23]

sales2099 said:

celador said:

The successful launch of the PlayStation 4 (PS4), with more than 7 million units sold in 72 countries, will also be used as a way to promote Sony content, said Hirai.

This I find interesting. Now Sony will be copying MS's practice of ads plastered on our consoles homepage ;P. Only this time, the ads will be more self-serving to Sonys agendas.

Since many people who own Xbox (and many who don't) complain about so much product placement, I wonder how PS gamers will adapt to the exact same situation, except the ads will feature Sony movies, music artists under the Sony label, and TV/camera ads.

Why Sony are you stealing MS's rich culture?!?!

Sony has been doing this with the PS3 on the PS Store. Nothing new here. They've been doing it with PS4 as well in the PS Store.