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It's not steam's, sony's, microsoft's, or nintendo's job to market your game. These store owners need to do everything they can to keep it clean and fair unlike app stores, but they shouldn't be "expected" by devs to make your game stand out.


I'm really really really worried about oversaturation of the indie scene, but imo as a dev it's my responsibility to handle the situation. In the past on pc and for the moment on consoles every indie game recieves a considerable amount of attention just by being on the store. Moving forward, lots more indies will fail but the ones who bother marketing their game should still be able to find success.