The Youtuber Gajin Goomba makes some really good points about what needs to change. The perception of the company (outside of the core Nintendo fanbase) is pretty mediocre in the West in general.
The games aren't necessarily the main problem, though it is a big issue.
They need to change their ways. Monetising Youtube videos is a big issue as it hurts their chances of getting major exposure overseas. Can you imagine the hype levels if Pewdiepie started playing Wii U games? He introduces so many new games to people around the world and they instantly get a sales boost. Not only does it hurt relationships with Youtubers but it's such a stupid waste of free promotion.
They also need to allow Nintendo of America/Europe to make their own decisions irregardless of what Japan says. Wasn't a big developer issue that they couldn't communicate well with Japan and that everything took weeks just to see to one small problem? They need to support them if they want to support you.They need to pay attention to the whole world instead of purely focusing on the Japanese audience and developers. For example, look at the 3DS spot pass feature. That was a hugely promoted feature that did absolutely nothing for people living outside of Japan.
Oh, and they need to get up to date with their hardware, software and online features. I've yet to buy a Wii U but everything feels like it takes ages online on the 3DS. Another software problem is the price. One reason I've yet to buy a 3DS game in the last few months is because their games are always too expensive. Even the less known titles like Nintendogs+Cats are STILL £35. They need to offer their games at cheaper prices. It's so off putting seeing New Super Mario Bros and Super Mario 3D World still being sold at a staggering £45.
Everything else has been said in ths thread. Reintroduce new IP's and stop throwing the generic Zelda, Pokemon, Mario and Kirby combination at everything. I've grown increasingly tired of it to the point where they don't surprise me anymore.
