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Title said it all.

I got a flyer in my email from Bestbuy saying X1 is now $399 starting June 7th and they're taking pre-orders.

Very aggressive marketing and MS desparately needed to boost their sales. It's a pretty good value now.

Unfortunately, I won't be picking it up because my 360 friends have moved over to PS4 already. Maybe when it hits $299 I'll get it. Really want to play Dead Rising 3 (or 5 by that time).

 

EDIT: http://www.bestbuy.ca/en-CA/category/xbox-one/35507.aspx

Seems like the sale has already begun.