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Well the freaking article pretty much said they are profitable over-all now, they posted a loss because of restructuring charges that had to do with divesting businesses. So there is no reason they as a company need to split up, and the investment banker who is promoting that concept didn't offer any rebuttal to that idea, he just said he thought it is desirable from "investors" stand point, but that is not because more profit would suddenly be generated, but because most people think a split up Sony would be VALUATED higher compared to it's earnings, i.e. instant paper profit for financial speculators that has nothing to do with the profitability of the underlying business. Anybody actually interested in investing for profits BENEFITS by Sony's lower valuation, these guys are only interested in getting share prices jacked up and then selling. So who freaking cares, at least here on a site dedicated to one of Sony's actual business segments (videogames)? Having interests in several sectors is good insurance, obviously so with a cyclical business like videogames which come with losses early in the gen and profits at the end of the gen. Sony has good engineers which can work on many types of products, crossing sectors, so keeping the company together makes sense on that level.