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eFKac said:

Ohh definitely the will lose a bit in May, they will recuperate in June though. Especially if they have a strong E3. That's why I'm expecting a lot of vague promises, and games without release dates from them this E3. They'll try to kickstart the new SKU with a positive E3 buzz, and people, gamers especially are prone to hype. 

That's what I would do at least, if I were in their position.

Really think they should've saved the announcement for the tailend of their Keynote