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DerNebel on 14 May 2014
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kowenicki said:
DerNebel said:

We might get another 20m year depending on how well the PS4 picks up, though it's not likely with how slow the japanese market has become. Anyway, they can ship sub 20m from now on for all I care, but they should focus on getting the division in a position where it's finally making some good cash, the amount of income that division creates in comparison to its sales is just way too low imo. You got a potential cash cow in the PS4, use it Sony.

They really havent... why do people keep saying this?  Playstation has never been a cash cow... its made some decent profit from titm eto time, but it was never a cash cow.

By the way, looks like they are doing what I have been saying for a while now and spinning off mobile phones in the same way they are spinning off TV's.

Look at those expectations though?  They expect to sell 30% more mobile phones and 20% more TV's in the next 12 months! really?  Not happening.

Don't know, it really depends on how they deal with the thing.

Making PS+ mandatory was the first necessary evil on the way to getting a real cash cow.

Then making sure the hardware stays profitable  even after pricecuts.

And they need to, and I know people hate this, get their really big franchises on a regular schedule, I love playstation for taking more risks with weirder projects, but for every time they let David Cage hire hollywood actors to make his weird ghostdramas, they also need a TLOU.

If they do this, combined with the rise in digital sales which cuts out the middleman and gives them more money per game sold, they could (!) make the PS4 a cash cow.

Also, yeah their TV projections are probably too optimistic, no idea about phones.