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The level of delusion necessary to think that $399 with no kinect and no game is enough to make the XB1 win US market is astonishing.

If it were combined with stellar exclusive releases from here to fall it would be one thing, but we have the exact opposite, a series of multiplats which will universally be superior on PS4.

I'm a PC and WiiU gamer (with 360 and PS3 as well), and can still see it clear as day.

Think about $449 WITH Kinect WITH a free AAA new title and it STILL lost to PS4. $399 isn't going to do diddly squat in the big picture.

Even E3 is a bit of a lost hope realistically for this one. Phil I believe can do the right things (and this $399 kinectless bundle is one of them), but he hasn't had enough time at the helm to create entire new exclusive titles to release in 2014. Announcements for 2015 and beyond aren't enough, either by Sony or Microsoft or anyone. This year is going to be up to 2014 games. They might be able to rush something out, but that doesn't bode that will as to that resulting in a great title.

It also bears mentioning that market/social inertia is hard to overcome, particularly in the social media obsessed US market. When a substantial number of gamer friends have already gone to PS4/PS+, it gets ever harder to overcome that and bring people to the XB1 platform.

It's not over though, there are still millions of less devoted 360 players out there who might be tempted. But if $449 Kinect/Titanfall didn't bring them, $399 barebones isn't bringing them either.

$349 Sunset Overdrive + XBLG 3 month fall bundle. THAT will move the needle in a big way.