Why didn't MS leave the pricecut and app announcement for their E3 conference?

[Machiavellian]

DerNebel said:

Machiavellian said:
I really do not see this being something of E3 worth. Basically MS is saying we feel Kinect is not the product to pin our hopes on. Its not the product we feel make the X1 different from our competition. Instead this move is about provide a price option comparable to the PS4 to stop the bleeding. Its not like this announcement at E3 will suddenly make the X1 sell like the PS4. If anything there will be a decent spike for the people on the fence then maybe a modest bump in weekly sells.

An official price cut is always E3 worthy.

Its not really a price cut.  A price cut would be 399 with Kinect.  Instead they are announcing a new SKU that is missing a major component.  There are pros and cons to the new SKU and as others have said it does make sense to just get it out of the way so that they can spend more time at the conference trying to convince you to get a X1 without the whole internet going one direction or another.  Get the news out early then spend time trying to make it seem like a great move on top of what you have to show.