Iwata explains conservative 3.6 M Wii U sales projection

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fleischr said:

KingdomHeartsFan said:

fleischr said:
I think it has to do more with avoiding ugly news headlines.

In the last year, the press could easily provoke a response by declaring how far behind Nintendo was to their sales goals. It made the WiiU look extra bad. By setting a very conservative estimate, they probably won't need deal with the same perception issues in the coming year.
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Aim low and you're sure to hit.

3.6m expcted Wii U sales seems like a pretty ugly news headline. 

It is, but once they're past it, it's much easier to make that ugly narrative to go away.

Saying they surpassed the forecast of 3.6M is not good headlines unless they sell 9-10M.