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30M in the best of best scenario.
although they forecast 3.6 for 2014 fiscal year, i think likely to sell 5M. 6 is possible.
if they keep the momentum with zelda, animal crossing, metroid, and good games using the figurines, and keep 4M per year until 2016 or 2017 they can reach 30M.

12M in 2014
17M in 2015
21M in 2016
25M in 2017
28M in 2018
30M until descontinue.