Burek on 09 May 2014
| Fusioncode said: Activision isn't expecting to make back the investment in just one game, they're building a franchise here. You gotta spend money to make money and Activision has a lot of money to spend. |
I agree. Activision certainly has the money to support the franchise in the long run, it's not as if one underperforming game can bankrupt them. they still have a wonderfull cash cow called WoW to supply funds for this. And with the September release, they are actually counting on Destiny to sink any upcoming shooter until CoD releases two months later.
I believe they can easily sell 7-8 million copies, and make even more money of DLCs and possibly merchandising...
