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I wouldn't really care if I would get to see some trailers and gameplay in a show like Sony and Microsoft will have or how Nintendo does it or if they would simply release videos on Youtube without any show or presentation at all but I think it is much better how Sony and Microsoft do it for media attention because I think the media (especially TV) will show more of a real conference with light show and bla...It's just a better format to present parts of it on television.