Wii U hardware no longer sold at loss, apparently

[Mummelmann]

Mr Khan said:

Mummelmann said:

I made a decent guess at the very least. About time they got cost below sales price.

http://gamrconnect.vgchartz.com/post.php?id=5774523

They still have limited leverage for price cuts though; I wonder if they'll accept going into the red again by slashing the price in Q4? They might have to if they want any momentum. Then again; from a business standpoint, profits trumphs a slightly increased installed base, so they might opt for keeping the price and focus more on bundles instead.

Depends on what they think they can get the attach rate too, i suppose. If they have confidence in the Q4 lineup, then perhaps they will. Or just extensively bundle instead like they've been doing.

Yeah, I guess we won't know for sure until Q4 comes. I'm pretty sure they'll increase focus on good online deals as well during that time and a MK + SSB bundle could do very well. They should be careful about extensive bundling though, they are essentially giving away their games for "free" and this is bound to eat up profits as well. I think we should expect one more FY of losses before the numbers turn black again, especially if they're currently doing as much R&D as I think they are with new platform(s) and the QoL extension/third pillar.

For my part; I'm hoping for a decent MK bundle at a lowered price next year since I have two generations of Nintendo 1st parties to collect (I never got a Wii).