They might as well try it because they need to find whatever profit sources they can at this point, but I wonder if there isn't market saturation here.
Disney is launching Star Wars and Marvel Universe NFC toy lines this fall too.
If I'm a parent and the choice is buying a $60 starter kit for the XBox 360 my kid already has or paying $300 for a Wii U for the Nintendo figures ... I think Nintendo loses that battle honestly.
I wouldn't be surprised if the main consumer of these Nintendo toys are actually just 20-35 year old Nintendo fans.