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They might as well try it because they need to find whatever profit sources they can at this point, but I wonder if there isn't market saturation here.

Disney is launching Star Wars and Marvel Universe NFC toy lines this fall too.

If I'm a parent and the choice is buying a $60 starter kit for the XBox 360 my kid already has or paying $300 for a Wii U for the Nintendo figures ... I think Nintendo loses that battle honestly.

I wouldn't be surprised if the main consumer of these Nintendo toys are actually just 20-35 year old Nintendo fans.