Mario Kart 8 is going to sell like hotcakes - at least on the established Wii U base.
As of 26th of April, 106k copies have been preordered. By comparison, SM3DW launched with an amount of 100k preorders, and for Kart it's still a month to go.
Is it going to boost the Wii U? Yes. But not significantly and not for a long time, if Nintendo doesn't market it well.
The advertising campaign needs to have a very wide range, commercials have to be shown very often.
I live in Austria and have never seen a Wii U commercial. The Austrian Broadcasting Corporation (ORF - öffentlich rechtliches Fernsehen) reaches 33% of our population, which adds up to more than 2.6 million people..
I don't know about other countries, but compared to the most of them Austria is a very small one..
Of course it's expensive, but if Nintendo finally wants to sell consoles, they should start advertising their consoles aggressively - just like Microsoft and Sony do..
Their consoles can be seen everywhere..
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