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shams said:
In the end, it comes down to quality. All services could end up flooded with games (hence Nintys restriction of one-game-per-month-per dev). PopCap COULD release 20..30..100? games at launch if you allowed them. It would kill the service.

XBLA is already pretty restrictive in that regard and apparently even more than WiiWare will be.  XBLA only has a few games released on it per month because they try to limit it to a few games a week to give each title it's chance at the spotlight.