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spurgeonryan said:
I still buy DvDs. I do not care about the upgrade blu Rays provide. I cannot even spell them correctly. I wonder if this is the case with many? Not like the vhs-dvd upgrade we got a decade or so ago.

I think this may have been a factor, "BluRay" was a poorly thought out name, if Sony expected it to be adopted as "the new DVD".
Funnily, Toshiba's HD-DVD may have been better in that department, had all it's stars aligned to win the format war instead of BR.
BluRay always came off as some wonky Sony marketting ploy that is almost embarassing to refer to by name.