Well I'm a mixed bag on marketing in games/movies
One one hand I'm all for it. Makes it seem realistic. You see ads all over in real life, I would rather see a Sears store or IHOP (for example in Man of Steel) than see some random made up store name. Also its basically free money for the movie/game which as I said makes it more realistic, so win/win scenerio.
Now there are downsides and that is product PUSHING. I never felt pushed in Man of Steel because the products were all different. We didn't go into 100 different IHOP's, or see 30 Sears stores, ect. We saw one and moved on. This Amazing Spiderman 2 movie from what you point out sounds like I might be cringing. There is nothing more immersive breaking than when someone goes to check their computer for something you see the computer logo, then the Windows 8 interface and some stupid way to just get to the internet and find something. Seriously just have the computer magically already showing the internet page. TV shows do this long super obvious advertising all the time. It annoys the hell out of me.
So I'll have to see on this movie. As long as its just logo's on things it won't bother me, but I do hope there is variety. Everything being Sony would also be immersion breaking.
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