Nintendo Directs are absolutely fantastic.

[Seece]

superchunk said:
I think you negative nancys have not watched the last couple directs and/or simply don't get the full picture.

The last three directs have been exceptional. Great content, witty, and well thought out. I hope that trend continues.

Also, these are far better than old fashioned ways of delivering information.

OLD - ARCHIAC
1) Send out press release and/or have media filled conference and/or on-hands demos for media.
2) Media gives various forms of coverage based on reporters personal views/experience/bias.
3) Consumer must read/watch numerous outlets to get full and/or real information beyond basic factoid tidbits like release dates/price.

NEW - MODERN - INTERCONNECTED
1) Create high quality video and disseminate via FB/TW/YT directly to consumers/users/fans/MEDIA. Couple this with in-person specialized demos for consumers of any type at conferences and retail outlets.
2) Media gives various forms of coverage based on reporters personal views/experience/bias.
3) Consumers have direct FULL information and even use word of mouth to better spread information to those not closely following Nintendo... often better and more positive than media.

In both scenarios the SAME MEDIA gets and puts out the SAME COVERAGE.

HOWEVER, in the new modern approach the consumer gets a much better exposure to direct information about everything including actual possibility of hands-on experiences.

I still have no clue who this transition is bad for anyone but media.
4) Consumers also

Seen a lot of this recently with no actual figures/outcome to back it up. You can't call something old and archaic if it still works perfectly fine ...

Compare the impact of a direct compared to a classic press release, who gets the wider audience?