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Veknoid_Outcast said:

I love Nintedo Directs. They often delve deep into the gameplay and even development of certain titles, which is quite interesting, and the whole production feels a lot more intimate and, well, direct.

However, I do agree with others who argue that NDs shouldn't replace more traditional means of advertising. Nintendo Directs are preaching to the converted, after all.

i can get behind this.

i think my main critique of NDs is their length.  modern news outlets can't digest more than 30 seconds of material at a time.  with NDs the media clips their favorite 30 seconds of news and the rest falls through the cracks.  it means they might dominate the new outlets for a day but next 59 days they get no coverage.  ms and sony with their tweets get a new something written about them twice a day and more of the message gets publicised in the bite sized chunks.

smash bros on wii made an announcement of every character and every level and pretty much every piece of music, trophy, item, ect.   i think that did a great  job at building the hype.