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Is there a reason has only become a concern for you when Sony is starting to do it? MS has done it all last gen. Every COD ad from the last gen, as well as the exclusive bundles, would make you think that it only launched on the 360. They also did it this gen with Titanfall and I'm sure they will continue to do it more this gen to combat some of Sony's true exclusives. Really not a big deal. Though, this gen it will probably help Sony more when they do it, as they will also have the definitive version of the game.