Nintendo Directs are absolutely fantastic.

[cheshirescat]

noname2200 said:

cheshirescat said:
 My concern, though, is that nintento recently seems to be favoring these directs over more traditional forms of marketing and advertising

Close, but not quite. The purpose of Directs is to bypass the media for purposes of disseminating information (announcements, release dates, trailers, etc.), so that Nintendo can distribute this information without the filter of the Kotakus and Polygons of the world. It is not meant to replace marketing or advertisement.

If their marketing hadn't been so lacking in the past year or two I might have been inclined to agree.  Directs are nice complimentary pieces but as of late it seems to be all nintendo offers.