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I don't watch them as I just don't care but I do appreciate the concept in that they give their fans an intimate look behind the curtain so to speak. My concern, though, is that nintento recently seems to be favoring these directs over more traditional forms of marketing and advertising for which they are not a proper substitute. I think it's a safe assumption that the primary audience for these shows is their own core fanbase, in other words, people whose money they already have, who are willing to take time out of their day to see what nintendo has up their sleeve. The average consumer probably isn't even aware that these showings exist.