Good thread!
Other examples that come to mind are:
- Assassin's Creed last gen (how PS had the advertising and exclusive content). The sales were pretty even though (shifting slowly from M$ to Sony).
- Final Fantasy 13 (was a large M$ push). Didn't help sales too much.
- BF was targeting playstation a little more later in the gen.
- Sports Titles (Madden, Fifa)
But yes the biggest and most relevant are definitely COD, Destiny, Watch_Dogs

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