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I am quite capable of accepting that things could be done 'differently' for E3.

The question is: is Nintendo in a position to try to be super different about their conference right now?

Why didn't they try this 'experiment' when they were number one instead of when they are struggling to be on track to match their biggest home console failure?

They should try to do EVERYTHING right now: what they are planning on doing PLUS a regular E3 presentation.