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Pavolink said:

Tell that to Twilight Princess. A game announced in a real conference for their worst seller homeconosle (at that time) which ended on the Wii at launch and generate enough hype for many of us to buy their new hardware.

And even sales proves it: 7 million. Those sales won't even would have been this good if it was announced in a Nintendo Direct that only you, me and few more knows.

Well, Pokemon X/Y was announced in a Nintendo Direct in January, and it's currently at 12 million+...despite being widely unknown to the whole world because it wasn't announced at E3. I don't think it's such a big deal, everything that's announced through the digital event will get media coverage anyway.