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Who is the hardcore audience? Males 21-35? People who spend the most? People interested in powerful hardware for graphics? People who play a lot?

If the question is one of customers who buy a lot of games, Nintendo's had higher attach rates with the kiddie Gamecube and Wii than ever before. And they're not far behind PS360. We're talking like 9 games per Wii vs. 10 games per PS360.

WiiU will never draw in hardware fetishists, and it's too late for WiiU to be dudebro-cool. I think Nintendo still has an audience that buys a good amount of games and plays them, because even the Wii casuals did apparently. I think Nintendo just needs to focus on sales at all at not this notion of the hardcore audience that I'm not sure really exists.