Prediction: Wii's Production will be upped to at least 2.3mil/month by Apr

[johnlucas]

Fastrabbit09 said:

I predict Nintendo will be producing at least 2.3mil Wiis a month by April...not announced in April but actually producing at the higher capacity in April.

Why?

Reggie stated a few weeks ago that Wii would overtake 360 in US by June.

So let's take a look at what that means:

Americas

wii: 9.8mil
360: 11.23mil

That is a 1.43 mil difference (more like 1.5mil when Reggie said it)

so almost 500k more Wiis than 360s sold each month for Wii to pass 360 by June

According to NPD, Wii only outsold 360 by 178k in February, so Nintendo has to ship some serious stock of Wiis to US in the next few months. Reggie wouldn't likely make that statement without being confident they could do it. Additionally, GTA comes out before then and likely a 360 price drop, so Reggie even has to account for 360 seeing a bump in sales before June for at least a few weeks.

It also makes sense as Wiis were selling out before the 3 big games came out, so why wouldn't they think they can up production and still sell out after the 3 big games are out? They also stated they will be doing their BIGGEST marketing campaign EVER for Wii fit...and we saw how they took away ads during holidays due to lack of supply...if they thought supply would be at only 450-500k/month, then they wouldn't be throwing their biggest ever campaign for wii fit as they would be driving up demand while consumers can't even get it...

So I think they will:

a) up production on the wii by April

b) ship a TON of wii fit copies in May...like 2+mil to the US alone in the first few weeks

 

Higher! Higher!

http://www.vgchartz.com/forum/thread.php?id=17683#end

John Lucas