Sony Real Estate Corp®™ yes really.

[NiKKoM]

Gnac said:

NiKKoM said:

Yeah.. strange thing to do... Sony wanted to focus and now goes into a sector they have no experience in.. Unless I put in how much money I make and what my expenses were when i created my PS account like 6 years ago.. the info is of no use.. I don't get this move.. stock seems to be down because of this?

Not necessarily; they already have a financial services department, which holds 100% of shares in their Life Insurance company, which has existed since 1979. My previous comment might have appeared to be facetious, but maybe it's time Sony weaned themselves off commodities and fully embraced services.

I read up some articles
blogs.wsj.com/digits/2014/04/24/sony-strays-further-from-roots-into-real-estate/

The new company–Sony Real Estate Corp.–will start operating from August with capital of ¥250 million ($2.4 million). In addition to brokering property sales, Sony said the firm will also provide consulting services to companies on how to manage their real estate assets. Sony Real Estate will aim to list its shares in three years and target annual sales of ¥50 billion in five years, Sony said.

The money spend is probably to get the people who know about this stuff into the company.. still strange.. life insurance is so different then brokering real estate.. Will probably be very local to the Tokyo area at first.. Hope it works out for them