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biglittlesps said:
So 37% of the customers money wasted on something they never intended to play/purchase just because of steam sales trick.
Not necessarily: I for one have 78 games on steam; of those,
-I never played 34 games according to Steam
-only 34 games have a listed played time of more than 1 hour

But,
-I got ~25 of the games I never played through bundles and never intended to play them anyway (I wouldn't count that as a trick)
-I already owned 3 games through other means than Steam, but wanted to have an backup-option once the discs stop working
-3 of the games that are listed as "never played" I did actually play, but before 2009 when Steam started tracking the played time
-2 of the never played games are still on my "to play"-list and will be played once my new GPU arrives in a few days
-around 5 of the games I played less than 1 hour will be played again once the new GPU arrives


edit: fixed some typos