| Dark_Lord_2008 said: Games should be priced at a more attractive price. Say $40 for a new game and that would result in more sales and in return generate more profits. Lowering the retail price of games would generate more sales and better returns for all games including: small, medium and large franchises. It is smart for a consumer to wait for the new $60 game to drop down to a more affordable price. |
I see this answer a lot of times but people think there are unlimited buyers for a game.. But there isn't and never will be
Lets say the interest for a game is at 5 million users who are willing to buy it
3 million buy it at 40 = 120 million
2 million buy it at 20 = 40 million
160 million in revenue
1 million buy it at 60 = 60 million
2 million buy it at 40 = 80 million
2 million buy it at 20 = 40 million
180 million in revenue
Cheaper price would only work if your potential buyers is almost infinite and your product doesn't decrease in price in its shelflife (toothpaste for example).. That can attract potential new buyers.. With videogames you'll won't attract any interest for new potential buyers.. most already decided to wait for a certain price to buy a game.. You'll only cut away the portion that would have bought it full price.. There is no indication that suddenly a extra million more people want to buy the game when its 40 bucks.. Why would they if the weren't intressted in the game in the first place? If it would really work by lowering the price they could earn more money cause more people would be interested in it they would have implemented in the NES days... But it doesn't work cause you'll only shifting around the potential buyers not creating new ones.. Thats why they don't do it.
Face the future.. Gamecenter ID: nikkom_nl (oh no he didn't!!)
