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RuRo said:

The thing is, in a perfect world the order makes sense. The worse graphics, less definitive version first as a bit of a taster, and to ensure hardcore (well, moderately hardcore) fans will still get the handheld version even though they've got the home console.

But in reality, with context, we all know the Wii U needed this and the 3DS didn't, so this is a very questionable decision. Lots of potential buyers now in the position of already having a version of the game and not needing the Wii U to play it.

I can think of some reasons for this. Maybe the Wii U version needs more time, but they don't want to be seen delaying Smash Bros, so want to tide people over with the 3DS one. Maybe other Wii U games aren't ready, so they can't release Smash any earlier without having nothing for the holidays. 

I just hope that this doesn't hurt the Wii U as much as people are thinking. Maybe they can find a way to use 3DS smash to convince people to get it for a Wii U... doubtful, I know, but we can hope.

One thing I wouldn't be worried about is the 3DS being the definitive version, or getting more content with its unique game mode. I think it is clear the With U version will be the definitive version, and I imagine the announcement of the 3DS  exclusive game mode is less about the 3DS having more than it is about the Wii U having something better that they haven't revealed yet. Of course, that won't matter for sales, as we all know having quality in games isn't enough, but for those that want to get the Wii U anyway need not worry about it getting neglected in terms of quality (I think).

Honestly, the 3DS version coming out first was something I was already fully expecting back when they said that the versions probably wont release at the same time.  Why would they decide not to hold the 3DS version and release them simultaneously?  Well, I think #1 they want to hold onto their 2014 release statement.  #2 This can lead to higher software sales #3 Releasing the 3DS version first does not inherently mean that the Wii U version will do worse or move less units.  As long as they play the right cards, the Wii U version may, as you say, be the definitive version not only in quality, but in terms of sales as well.  It's also worth noting that the WIi U version IS releasing during a high point in the season for video game sales.  Smash Bros is also a series with pretty good legs, so I don't think that the staggered release would be such a huge impact in theory. 

I admit that I COULD be wrong, but anyone who says that this ISN'T a legitimate way of looking at things hasn't been around long enough to see that things don't always work out as typical "logic" and "reasoning" would assume it would.  There are a multitude of factors and I do think they are taking it into account and hoping for the best.