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I think the whole reason why Sony invented this on consoles was because they had almost no subscribers. Microsoft had a huge amount on 360 so that they didn't have to offer something like Sony to increase the numbers. That's why you got only really old games on 360, Microsoft didn't have to offer newer games to give people a reason to pay for Gold but they still thought that they have to have at least something because of PS+. Sony had to go this way because asking to get money to play online wasn't really an option when many bought a PS3 because it was free there.

Now with PS4 and Xbox One it is different. Sony has to offer it because people are used to it on PLaystation and people don't really accept to get less on new systems. It has to be always more as before and Microsoft doesn't already have a huge amount of Gold users on Xbox One so that they have to offer something better as on 360 or some who don't know which console to buy could decide to buy a PS4 because of that.