S.Peelman said: I don't believe the name 'confusing people' for a second. People aren't that stupid, mostly. They know perfectly well what the difference is between the iPad 1/2/3/4 while they are almost exactly the same, even have exactly the same box and aren't even officially called as such (they're all just 'iPad'). Why is that? Marketing. |
A different name can change how it's advertised. If it was called The U, I could see a bunch of clever phrases that can be used in commercials to catch people's attention.