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Wii sold 100million using a dumbass name. Ipad sells millions with a Maxi Pad name. Google is used by everyone despite a dumb name. Twitter is used by millions despite sounding like a plural insult. Xbox 360 sold 80 million despite it's dumb name. (seriously Xbox 360 is like Saying Xbox Xbox..every XB has basically the same name. Xbox.Xbox 360 which going 360 is just coming back to Xbox and Xbox One is referring to Xbox..dumb as hell)
PlayStation sold despite a vague name. Nintendo DS sold despite a dumb name.

The name is ass but it's not holding sales back. It's one simple word. Marketing. Or two words Good Marketing. Or even 3 words ALOT of good marketing. They have failed at it.