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2007. What hooked me initially was how it connected me to everybody else. Even in single player games. I was seeing what other people were doing in their games, I was reading other people's profiles, people in Fable II were giving me money, I was comparing Achievements--the online aspect and the games and console just worked together so well. I guess "integration" is the word I was looking for. Heck, at one time, I was able to see what people were watching on Netflix and then jump in and watch with them!

Anyway, it was pretty cool.