Smeags on 24 March 2014
If anyone was wondering, the term "whale" is gambling slang.
1. One who spends freely and extravagantly, as for luxuries or entertainment.
2. One who gambles rashly or for high stakes.
3. An organization, such as a large corporation, that spends or invests liberally or rashly.
I find it very interesting and telling that these sorts of consumers are the new industry gold mine. Instead of focusing on creating compelling content in which consumers will gladly pay, they're now chasing the deep pockets of rash and extravagant spenders within the monetization market.
