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Fusioncode said:
$249 might work, but I think $199 would be better if they want mainstream appeal.

For a first entry, I doubt Sony is looking for mainstream.  Sony would want to make a slight profit and not eat any type of cost.  The tech is niche at the moment anyway so trying to go to that 199 price point looking at the specs probably not the way to go right now.

If Sony can really make this work the way people expect, that price point will be fine for the first run.  It will sell at a decent enough clip.