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Just figured this out now? The Xbox is the American capitalist console based on perception and nickel and diming the masses whilst they believe the company has their act together where it counts. They decrease their negatives by increasing their positives. How you decrease your negatives? You shine the advertisement light on products that your partners make to take away from the void of games that you create yourself. You associate with your competitors teams so longtime gamers give a damn about your offerings. This is old news. MS is extremely deceptive. Their marketing techniques should be public knowledge by now. Microsoft isnt a creative company and their lack of growing first party  offerings after over ten years in the industry is a testament to this fact. They dont have the superior third party gimmick to fall back on. Its pretty much down to superior exclusives or nothing now.