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ICStats said:
Let's be frank, if a PC manufacturer was selling a PCs with the same CPU, but config X had a HD 7770, with DDR RAM, and cost $499 - and config Y had a HD 7850, with GDDR RAM, and cost $399, there would not be fanboys arguing that X was better or the same on the internet. X would get horrible reviews for performance and value, and no recommendations from anyone serious.

Absolutely.

Of course any experienced PC builder knows the heart of the game is maximum build and performance for the minimum bill.

Hardcore console gamers on the other hand tend to have even more of an emotional investment in the products they support than even those involved in the AMD vs. Intel/AMD vs. Nvidia debate, yet most builders still acknowledge it comes down to performance/price whether they're buying red or green. 

But, since these are enclosed gaming environments rather than a box of separately sourced parts, the best a console gamer can hope for is that "their" company can build the best box with the best specs/hardware for the least amount of money when it comes to price/performance ratios.