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MikeRox said:
If all you sell is these new games, why would you discount them? It's not a Supermarket where you lure someone in with a £25 COD to get them to do their weekly shop whilst they're there.

People go into a games shop and will usually buy 1 game. They won't go "oooh! look! that game is cheap! I'll buy these other 6 games too!"


i never buy just 1 game...  and british shops arnt known for beeing great at calculating, thats why they are all going down.

and a good supermarket dont lure in with discounted prices, the lure people in with permanent cheap prices on some products(milk, eggs,Butter).