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Samus Aran said:

Nintendo can't possibly care about every single small third party game out there. I don't really see why he complains about Nintendo, he should complain about EA.

Should Nintendo lend their franchises out to (good) third party studios? Definitely, but that's a different issue.

He's complaining about both, not just Nintendo. He's saying the devs pushed for the game to be marketed and sold appropriately, but neither seemed bothered. If you're wondering why Nintendo should bother, see Kresnik's post earlier in the thread.