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Consoles are a whole different beast, there's no automatic translation of brand popularity and success just because you have a household name and Apple's consumer hostile policies and desire for closed developer environments would cause them a lot of trouble in a market where the average customer puts a little bit more thought into their purchase and that rides on continued purchasing incentives and profits from vastly more expensive software than you find on phones or tablets.

I don't think Apple's smart device success would translate to console success; they would essentially be attempting to move consumers in the opposite direction of the revolution they helped start and away from the heaviest convenience segment where they have ruled, it would be a philosophical contradiction as far as gaming goes. Besides; they have zero pedigree in this field as it stands and would likely fail to garner vital 3rd party support and they are hardly software geniuses on their own.